Apple is cutting more than 200 jobs across the teams that build Siri and the Vision Pro. The Apple Vision Pro layoffs remove roughly 100 roles from the headset organization and about 100 more from Siri and its surrounding software groups.
The company frames the cuts as a reallocation rather than a retreat. Apple says it is realigning teams to evolve our business and will open new roles alongside the ones it eliminates, according to Bloomberg reporting on the changes. The statement leaves open how many of the new positions land inside the same divisions that just lost staff.
What the Apple Vision Pro layoffs mean for gaming
Two units inside the Vision Pro division absorb most of the damage. The team that built gaming features for the headset is largely being shut down, and the group producing its immersive video content is shrinking as well. Both are the parts of the Vision Pro lineup that cost the most to keep running relative to how many people actually use them.
The economics behind that video explain the decision. Each 3D production needs several crews of employees and contractors, a single episode of an immersive series can cost several million dollars to make, and the audience watching it stays small. Gaming carried a similar problem: building headset native titles takes specialized engineering, and few studios followed Apple into the format.
Apple is not abandoning the headset entirely. The company has told staff that Vision Pro and visionOS continue, and a new model remains under consideration for release as early as the end of 2028.
Apple’s shift toward smart glasses
The nearer term product sits on the face rather than over it. Apple has been testing four frame designs for smart glasses, devices that would support neither immersive video nor the kind of gaming the Vision Pro was built for. None of the designs has been finalized, and the timeline for an actual launch has not been confirmed.
The Siri cuts follow a different logic. The assistant is being rebuilt on a new technical architecture that requires different expertise, so some roles disappear while others get created around the rebuild.
Meta’s cheaper glasses set the price Apple has to answer
Where Apple is heading points to a market with a European center of gravity. Meta‘s glasses are made with the Franco Italian eyewear group EssilorLuxottica, and Meta now sells its own branded pair for $299.
That price gap is what Apple has to answer. A Vision Pro costs $3,699, roughly twelve times what Meta charges for its glasses, and that gap has only grown more visible as Meta’s hardware reaches store shelves.
The numbers around the cuts have moved quickly this week. Earlier reports put the Vision Pro reductions at about 60 people, while Bloomberg’s tally covers more than 200 employees across several teams.
The direction of the pivot is clear regardless of the exact count. Apple is stepping back from a headset that sold poorly and moving toward an eyewear market where the established players are European and the entry price is a tenth of what Apple currently charges. The teams losing roles this week are the ones tied most closely to the product Apple is de-emphasizing, while the resources shift toward the smaller, cheaper device it is betting on next.