GTA 6 Netflix views have hit 31.1 million, according to figures the streaming service shared this week. The 27-minute broadcast of Grand Theft Auto 6: An Extended Look came from Rockstar Games. It topped Netflix‘s charts in nearly every country the platform tracks.
The video aired on Netflix on August 27. It held the number one spot in 87 of the 93 countries Netflix measures, a run that lasted through the end of its chart week on August 30. That is roughly four days after the broadcast went live.
Rockstar posted the same video to YouTube six hours after its Netflix premiere. It has since collected a further 17 million views on the official Rockstar Games channel, on top of the Netflix total. That split release makes overall viewership hard to pin down, however, because Netflix and YouTube measure a “view” in different ways.
YouTube changed its counting method on August 24, just days before the broadcast aired. A view now registers the moment a video starts playing, rather than after a viewer has watched for a set stretch of time. Netflix instead adds up total watch time across every viewer and divides that figure by the video’s runtime. Under that system, two viewers who each watch half the video count as a single view between them, not two.
How the GTA 6 Netflix views stack up against past trailers
The different counting methods make it difficult to compare the extended look directly against Grand Theft Auto 6‘s earlier trailers. The first trailer, posted only to YouTube in December 2023, reached 93 million views on its opening day. The second trailer, released in May 2025, has since climbed past 181 million views on YouTube alone.
Rockstar said at the time that the second trailer had passed 475 million views across all platforms within its first 24 hours. The publisher never named which platforms it counted toward that figure. Even without a clean like-for-like comparison, the two new totals combined, 31.1 million Netflix views plus 17 million more on YouTube, add up to a sizeable audience for a single piece of promotional video.
The broadcast format itself was a departure for Rockstar. Earlier marketing beats came as short trailers built for YouTube and social feeds. An Extended Look instead ran nearly half an hour and leaned closer to a television special, complete with a scheduled premiere time on a mainstream streaming service rather than a simple upload.
Grand Theft Auto 6 is scheduled to release on November 19, in both digital and physical formats. The physical edition ships as a code in a box rather than a disc, a change from previous entries in the series. The standard edition costs $80, while a $100 Ultimate Edition adds extra in-game rewards on top of the base game.
Players who buy the standard edition are not locked out of the higher tier. Rockstar says anyone who starts with the standard version can upgrade to the Ultimate Edition at any time after release, rather than only during a limited pre-launch window. With the launch date now less than three months away, viewing figures like these give Netflix and Rockstar an early read on public demand before pre-orders and reviews arrive.