An Italian television channel broadcast footage from Nvidia‘s DLSS 5 reveal trailer without authorization, then filed a copyright strike against Nvidia’s official YouTube channel for uploading the same material.
The identity of the broadcaster has not been confirmed publicly, nor has the current status of the claim. According to reports, a third party aired Nvidia’s promotional content and subsequently asserted ownership of that footage against the company that produced it.
What DLSS 5 is
DLSS 5 (Deep Learning Super Sampling 5) is Nvidia’s latest AI-assisted rendering technology, available exclusively on the GeForce RTX 50 series. Its primary new feature is Multi Frame Generation (MFG), which uses AI to generate up to three synthetic frames between each natively rendered frame, increasing displayed frame rates significantly.
The technology has been the subject of debate in the PC gaming community since the RTX 50 series launched. Critics argue that generating artificial frames does not represent an equivalent improvement in actual rendering performance, and have raised concerns about input latency. Nvidia and supporters of the technology contend that the visual results are smooth and that latency differences are minimal in practice.
How the copyright claim may have happened
Large media organisations often operate automated content identification systems that scan broadcast footage and file copyright claims on YouTube without manual review. Under this scenario, the channel may have broadcast Nvidia’s footage and had its rights management software subsequently flag the same content on YouTube, generating a claim without deliberate intent.
Nvidia has not publicly commented on the strike or whether it has been resolved. Copyright disputes filed through YouTube’s Content ID system can take several weeks to process, even when the claim is straightforward.