Red Bull is searching for an Esports & Gaming Manager to join its Player Marketing team in London. The LinkedIn job posting seeks a mid-senior level marketer passionate about gaming and esports. This move underscores Red Bull’s commitment to expanding its influence among players and fans across the UK and beyond.
The role blends marketing with competitive gaming and is a full-time position based in London. While the listing doesn’t reveal every detail, it’s clear Red Bull wants someone who can engage gamers, manage partnerships, and lead player-focused campaigns. Given Red Bull’s history in esports-covering tournaments, team sponsorships, and content creation-this hire will likely be hands-on with community events and digital activations.
What’s in it for gamers?
For UK gamers, this signals more Red Bull-backed events, tournaments, and possibly fresh content drops. Known for high-energy activations, Red Bull is expected to deliver more branded experiences both online and in real life. This hire could bring bigger prize pools, enhanced event production, and greater opportunities for local talent to shine.
From a business perspective, Red Bull’s move intensifies competition with other non-endemic brands entering esports. As the UK scene heats up, rivals may boost their sponsorships and events, offering players and fans more options and better value.
Competitive landscape
London’s job market is buzzing with gaming roles, from casino managers to mobile gaming specialists. Red Bull’s focus on player marketing stands out by targeting grassroots engagement rather than just high-profile sponsorships. This strategy could nurture emerging talent and energize the local scene.
Speculation: If Red Bull’s new hire succeeds, expect increased Red Bull presence at UK LAN events, university leagues, and possibly new grassroots tournaments. The brand’s global reach might also lead to cross-border events or collaborations with international teams.
The bottom line
- Red Bull is doubling down on UK esports and gaming marketing.
- Players and fans should anticipate more events, activations, and opportunities in the coming months.