Netflix has quietly raised prices for all its streaming plans, confirming a new round of hikes that hit both new sign-ups and existing subscribers. The ad-supported tier now costs $8.99 per month (up from $7.99), while the standard ad-free plan jumps to $19.99 (previously $17.99). Premium subscribers now pay $26.99, a $2 bump from before.
Adding extra viewers outside your household just got pricier too. For ad-supported plans, it’s now $6.99 per extra member (down from $7.99, oddly), but for ad-free plans, it’s $9.99 (up from $8.99). These changes roll out immediately for new members, while existing users will see the new rates in the coming months-Netflix promises a one-month email heads-up before the price switch hits your account.
Why it matters for subscribers
For players and streamers who rely on Netflix for entertainment, this is the second price hike in just over a year-the last one landed in January 2025. The new rates make Netflix one of the most expensive streaming options, especially for families or roommates sharing accounts. If you’re juggling multiple subscriptions, expect your monthly streaming budget to take another hit.
Netflix says the increases reflect improvements to its “wide range of entertainment” and service quality. Since the last hike, the platform has rolled out video podcasts, expanded livestreaming, and teased a revamped mobile app with more short-form video. But for many, the question is whether these features justify the higher cost-or if it’s time to trim the subscription list.
What’s changing and when
- Ad-supported plan: $8.99/month (was $7.99)
- Standard (no ads): $19.99/month (was $17.99)
- Premium: $26.99/month (was $24.99)
- Extra member (ad-supported): $6.99 (was $7.99)
- Extra member (ad-free): $9.99 (was $8.99)
New subscribers pay these prices immediately. Existing members will see the new rates phased in over the next few months, with a one-month notice by email.
Competitive context
The timing is interesting: Netflix recently walked away from a massive $82.7 billion bid for Warner Bros. Discovery, after the studio favored a competing offer. That deal could have brought even more content under the Netflix banner, but the company chose not to up its bid.
With more streaming rivals and rising costs, Netflix is betting its expanded content and features will keep subscribers loyal-even as monthly fees creep higher. For users, it’s another nudge to weigh what’s worth keeping in the streaming lineup.
The bottom line
- Expect higher bills: All Netflix plans now cost more.
- New features are rolling out, but only you can decide if they’re worth the premium.
- Watch your inbox for a price hike notice if you’re an existing subscriber.