Disney+ has begun rolling out Verts, a vertical short-form video feed, on its U.S. mobile app. Announced earlier this year, Verts lets users swipe through curated clips and moments from Disney+ movies and TV shows. You can access the feed via a new icon in the app’s navigation bar, making it simple to jump from a clip directly into the full show or add it to your watchlist.
This feature targets fans of TikTok and Instagram Reels-viewers who prefer quick, snackable content over marathon binge sessions. Disney aims to keep users engaged daily while helping them discover more from its vast catalog, which spans over a century of storytelling. According to the company’s blog, Verts offers a “fun, fast way to explore that catalog right from the moment users open the app” and is “tailor-made for how fans already enjoy discovering video on mobile devices.”
How Verts Changes the Disney+ Experience
Verts isn’t just flashy clips. Users can instantly add shows to their watchlist or dive into full episodes and movies with a tap. For those who dislike endless scrolling, this means less time searching and more time watching. The feed runs on an “advanced algorithm” that personalizes recommendations-much like what makes TikTok so addictive.
Early tests on both Disney+ and ESPN apps in August showed Verts boosted engagement. Disney credits the algorithm for keeping users hooked. If you tend to get lost in endless clips, expect Verts to deliver a steady stream of content tailored to your tastes.
Chasing the Vertical Video Trend
Disney+ isn’t the first to jump on the vertical video bandwagon. Netflix launched a similar feed last year, letting users scroll through clips from its originals. Both platforms are chasing younger viewers who live on their phones and crave quick-hit videos. The goal: hook users with a clip, then get them to watch the full show or movie.
Verts starts with curated Disney+ content, but the company says it plans to add “content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences.” That hints at future community-driven or influencer content, not just official Disney clips.
What’s Next for Verts?
Currently, Verts is available only to U.S. mobile users. There’s no word yet on a global rollout or support for web and TV apps. If you’re outside the U.S., you’ll have to wait.
Speculation: If Verts takes off, expect other streamers to follow suit. The battle for your swipe is just heating up.
The bottom line
- Verts is live for U.S. Disney+ mobile users, offering TikTok-style discovery.
- Look for more personalized short-form videos and possibly creator content down the line.
- No EU or global release date announced yet-stay tuned.