Netflix has quietly increased its subscription prices across all plans. The ad-supported tier now runs $8.99 per month, up from $7.99. The standard ad-free plan jumps to $19.99 (previously $17.99), while the premium tier rises to $26.99 (up from $24.99). Adding an extra viewer outside your household also costs more: $6.99 for ad-supported (up from $5.99) and $9.99 for ad-free (up from $8.99).
New subscribers will see these higher prices starting March 26. Existing customers will receive an email notification a month before their rates increase. So, if you’re already subscribed, expect your bill to climb in the coming months.
Why this matters for streamers
For anyone juggling multiple streaming services, this is another hit to your monthly budget. Netflix says the price hikes reflect its “wide range of entertainment” and ongoing service improvements. The timing, however, comes as competition intensifies and budgets tighten. Since its last price increase in January 2025, Netflix has added video podcasts, expanded livestreaming, and revamped its mobile app with short-form video features. Still, binge-worthy shows and movies remain the platform’s core appeal.
Sharing accounts just got more expensive, too. Adding extra users outside your household now costs more. After cracking down on password sharing last year, this move reinforces Netflix’s push to make every additional account count.
What’s behind the price hike?
Netflix says the changes reflect the quality and breadth of its content. There’s also a business side: last month, Netflix walked away from a potential acquisition of Warner Bros. Discovery, declining to top its $82.7 billion bid. The streaming market is crowded, and Netflix is betting that its extensive library and new features will keep subscribers loyal despite higher prices.
Speculation suggests Netflix is boosting revenue to invest in new formats and compete with rivals like Disney+ and Prime Video. Whether these upgrades justify the extra cost depends on how much you value the new content and features.
The bottom line
- All Netflix plans cost more starting March 26 for new users.
- Existing subscribers get a one-month notice before prices rise.
- Adding extra users outside your household is pricier, making account sharing more costly.
- Recent upgrades include video podcasts, livestreams, and a revamped mobile app.
If you’re sticking with Netflix, watch for price change alerts in your email-and prepare for a higher bill soon.