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Tag: Circana

Activision blames a Call of Duty tax for muted coverage

Activision believes a “Call of Duty tax” now shapes how games media covers its flagship shooter. Chief marketing...

Elliot Clennam
October 15, 2026

US console hardware sales hit lowest July since 2020

US console hardware sales dropped to their lowest July level since 2020, according to new figures from Circana analyst Mat...

Elliot Clennam
August 20, 2026

Xbox Game Pass subscribers missed targets, analyst says

Xbox Game Pass subscribers fell short of Microsoft’s internal targets because most players simply don’t want to...

Jonas De Wilde
July 28, 2026

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